Unlocking ROI With SEO in the Age of AI

Author

Patrick from SERPpro
October 30, 2023

Today, I want to dive deep into a pressing topic that's been on my mind – the evolution of SEO in the age of AI and how you can effectively navigate these waters.

How AI is Shaking Up SEO

Google's AI evolution has the SEO community in a bit of a panic.

The increasing AI capabilities can potentially cannibalize the traffic flowing to websites by displaying comprehensive information directly in the search results, thus reducing organic clicks.

But here's the twist: 

The AI predominantly affects traffic that doesn't necessarily translate into business impact.

Meaning Return-on-Investment.

SEOs are often fixated on generating “vanity” traffic that doesn’t result into leads or sales.

That’s where the actual opportunity lies to thrive.

Here are 4 Actionable Strategies to Thrive

  1. Focus on Business Impactful Keywords

    • Prioritize bottom-funnel keywords that directly tie to your service or product.

      For instance, if you run a law firm, focus on terms like "DUI attorney near me" rather than top-funnel content like "legal limit for alcohol when driving."

    • Evaluate the search engine results page (SERP) layout for each of these keywords. Does it show local service ads, pay-per-click ads, Google Business profiles, etc.?

    • Use this evaluation to decide the best strategy for each keyword. For instance, if local service ads dominate the SERP for a keyword, it might be best to invest there.

  2. Redefine Your Content Strategy:

    • Reconsider the value of top-funnel content. With AI and other platforms like social media taking over discovery, Google might not be the best place for top-of-the-funnel discovery.

    • Instead, focus on deeper intent content that answers specific queries.

      For instance, content answering "What to do after you get arrested for a DUI" is more valuable than a broad topic on DUIs.

  3. Think Beyond Organic:

    • SEO isn't just about organic rankings anymore. Consider paid options like Google's local service ads or pay-per-click campaigns.

    • Look at search marketing holistically. It's about getting visibility and making money for your client, irrespective of the medium.

  4. Experiment and Consolidate:

    • Run aggressive paid search campaigns to find the most profitable keywords.

    • Redirect top-funnel content's relevancy into bottom-funnel content to boost rankings. This approach can lead to quick results.

In Conclusion

The SEO landscape is changing, but with the right strategies, you can still thrive.

It's all about adapting and focusing on what truly brings value to your clients.

Remember, it's not about the volume of traffic but the quality and intent of that traffic.

Focus on making your clients more money, and you'll find success in this evolving landscape.

To your success,

Patrick from SERPpro

P.S. Don't miss out on our sizzling link building bonus offer.

When you secure at least 4 guest posts on our platform here, you'll receive 2 DR60 Link Insertions for no additional charge.

That's a value of 598 dollas handed to you on a silver platter.

Act fast and maximize your link-building strategy today.