Should New Sites Build Backlinks Immediately After Launching?

Don’t build a single backlink until reading this…

Here’s what we recommend doing when you launch a new project.

Step 1: Establish Your Website 

Before diving into link building, ensure your website is fully set up. This means having a clear structure, unique images, and quality content.

Focus on your homepage, primary service pages, and state/city specific pages.

Make sure your website looks like a real business and a brand.

Even if it’s a magazine or affiliate site.

Step 2: Build Your Foundational Links 

Start with the basics:

• Citations & Directories: Identify key citations and directories used by top performers in your industry. Begin by listing your business in these places.
  

• Social Profiles: Set up profiles on major social networks. Don't forget image sharing and video sharing platforms.
  

• Press Releases: A well-crafted press release can give your site initial visibility.
  

• Web 2.0 Sites: Secure profiles on high-authority Web 2.0 sites. Focus on branding and link them to your homepage or contact page.

Step 3: Develop Internal Page Links 

For your service, state, and city pages:

• Guest Posts: Write guest posts that link back to these pages.
  

• Directory Listings & Paid Citations: Get listed in relevant directories and consider some paid citations for increased authority.
  

• Diversified Social Profiles: If you offer multiple services or target different areas, consider having separate social media profiles or groups for each.

Timeline: Aim to complete this foundational work within the first 30-60 days. Remember, don’t start link building until your pages are receiving some traffic. Even if it’s a little bit.

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