Keeping SEO Clients Happy During the Waiting Period?

Author

Patrick from SERPpro
December 14, 2023

As SEO experts, we know the waiting game all too well. SEO results take time, and this can often lead to restless clients.

Here's a strategy to keep your clients happy and engaged while they wait for those SEO results to kick in:

Offer a hybrid Search Engine Marketing (SEM) solution.

1. Lead Generation Is Key

Start by integrating lead generation strategies. This proactive approach not only keeps the momentum going but also provides tangible value to your clients in the short term.

2. Embrace PPC

While SEO is a long-term strategy, Pay-Per-Click (PPC) advertising can offer immediate results. This will not only keep your clients' phones ringing but also bring a quicker return on investment, easing their wait for SEO results.

3. Cold Outreach and Appointment Setters

Don't underestimate the power of direct outreach. Hiring an appointment setter or utilizing cold outreach tactics can open new avenues for client interaction and sales, maintaining a steady flow of business.

Remember, clients are less concerned about the 'hows' of SEO – keywords, link building, technical aspects – and more about the end results.

They want increased calls, higher sales, and improved online visibility.

By offering a hybrid SEM solution, you provide them with immediate benefits while building a strong SEO foundation for future success.

Keep your clients in the loop with progress updates, but focus on delivering results that matter to them.

This approach is the best answer to the common question: "How long will it take to see results?"

With a combined SEO and PPC strategy, you're offering the best of both worlds.

Looking forward to helping you succeed in keeping your clients satisfied and engaged!

Yours truly,

Patrick from SERPpro

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