How Mike’s eCommerce Shop Made SERP Gains with THIS Smart Link Strategy

Author

Patrick from SERPpro
December 18, 2024

Meet Mike.

His eCommerce shop was stuck—great products, great content, but it just wasn’t climbing the SERPs. That’s when he came to us for help.

What We Did:
We started with a Link Gap Audit, diving into his top 3 competitors’ backlink profiles. Here’s what we uncovered:

  • Missing Links: Mike’s shop was short by 62+ quality backlinks compared to competitors.

  • DR Discrepancy: Competitors had a higher DR and there was a gap of 9 DR points.

  • Page-Specific Needs: Some high-priority pages were severely underlinked, while others didn’t need more links at all.

With this data, we crafted a targeted link-building plan:

  • Prioritized key pages for backlinks to maximize ROI.

  • Focused on guest posts and link insertions from high-traffic, niche-relevant sites.

  • Gradually narrowed the DR gap by securing links from authoritative domains.

The Results So Far:
While it’s still a work in progress, here’s the progress we’ve seen:
📈 Rankings: Multiple keywords have moved from page 3 to page 2, with one hitting page 1.

💡 Strategy: Mike’s site is now positioned to compete seriously with the top players.

What This Means for You:
Whenever a client signs up, we always recommend starting with a Link Gap Audit.

It’s the foundation of a winning game plan and ensures we’re building links where they’re truly needed—saving time, money, and effort.

We’ll analyze up to 45 pages and keywords to uncover exactly what’s holding you back and create a targeted plan to dominate your niche.

Let’s uncover what’s holding your site back and start making SERP moves like Mike.

Best,
Patrick from SERPpro

P.S. Don’t waste links on pages that don’t need them—use a Link Gap Audit to focus on what truly matters.