Google's New Core Update: They Did It Again!

Author

Patrick from SERPpro
September 12, 2023

Dammit! Google did it again… The Core "Pain-in-the-Ass Update"

Alright, let's get one thing straight: Google's done it again.

Yep, they've rolled out another one of their "core updates" in August 2023.

And here I was, thinking August was just for vacations and barbecues. Silly me.

Let's break down this digital drama, shall we?

1. The "Not-So-Speedy" Rollout

Google decided to drop its August 2023 core update on August 22, 2023, and took a leisurely 16 days to wrap it up.

It's their second core update this year, following March's little number.

The SEO grapevine was buzzing, with some folks clutching their pearls, thinking this one would shake things up even more than the last.

2. Impact, Schmimpact & The Road to Recovery

Google, in its infinite wisdom, gives us a list of questions to ponder if our sites take a hit.

But specific recovery steps?

But wait, there's a silver lining!

John Mueller, Google’s Senior Search Analyst (and not our therapist or friend), says we don't have to sit around waiting for the next update to see improvements. So, chin up!

Keep tweaking, keep improving, and maybe, just maybe, Google will notice.

3. The "Broad" Perspective

This update, like its predecessors, caused some SERP chaos.

But here's a fun fact: a dip in rankings doesn't mean your site's a digital dumpster fire.

Sometimes, Google just finds a shinier site.

They've even thrown us a bone with some content quality questions.

From "Is your content real?" to "How's it look on mobile?" - it's like SEO therapy.

4. Authenticity & The User-Centric Comedy Show

Danny Sullivan from Google (who's clearly not busy enough) emphasized creating content with users in mind.

So, forget about impressing the Google gods for a second and focus on real people.

And while technical SEO is cool and all, it's not the end-all-be-all.

Quality content and user experience?

That's where the party's at.

5. The Bigger, Fuzzier Picture

Not every Google update is a four-alarm fire. Sometimes it's just a... two-alarm fire? Point is, don't lose sleep over every little change. But this August 2023 Broad Core Update? Maybe keep an extinguisher handy, just in case.

To Wrap It Up...

Google's latest antics remind us to keep our content game strong and our humor game stronger.

At SERPpro.io, we're here to guide, laugh, and maybe roll our eyes a bit with you.

Oh, and before I go, here’s a piece of our content SOP that’s been working for us a LONG time….

Actionable Content Instructions for the Long-Term:

  1. Answer Search Intent Fast

Objective: Address the primary query or search intent of the reader first and fast. Understand the intent by analyzing the top 5 in Google. Are they informational, commercial, lists, products?

  1. Use Bullet Points and Listicles

Objective: Make it scannable.

Example: Listing features? Bullet points, baby.

  1. Space Between Paragraphs

Objective: Don't make readers' eyes hurt.

Example: Clear breaks between paragraphs. Breathe!

  1. Cite Credible Sources

Objective: Look smart and trustworthy.

Example: Mentioning a study? Cite it. Show you did your homework.

  1. High-Quality Images and Media

Objective: Pretty pictures = happy readers.

Example: Use clear, relevant images. No pixelated nonsense.

  1. Include Key Takeaways

Objective: Sum it up for the skimmers.

  1. Add an Author Box with Credentials

    Objective: Boost content credibility and trustworthiness.

    Example: If the article is about advanced nutrition tips, the author box should highlight a registered dietitian or nutritionist with years of experience in the field.

Keep it real,

To your success,

Patrick from SERPpro

P.S: How about we grab a coffee, and while you sip, I'll dive deep into your website's SEO, tear it apart (gently, of course), and whip up a master plan to leave your competition in the dust?