The Google Algorithm Leak: A Game-Changer for SEO?

Big news was dropped a few days ago – Google’s search factors has been accidentally leaked via GitHub.

And Google confirmed that the documents were real.

This leak confirms the impact of many strategies we've used for years to rank our websites.

Here are a few takeways that caught our attention:

Site Authority Exists: Confirmed! Site and domain authority are real ranking factors.
Toxic Links: They can harm your rankings. Disavow those bad backlinks ASAP.
Google Sandbox: It’s real and affects new or repurposed domains.
PageRank Lives On: The algorithm has evolved but still uses a form of PageRank.
Trust Signals: Critical for your site's success. Build them meticulously.
Anchor Text Context: The context of anchor text is crucial. Google tracks changes and surrounding text.
Content Freshness: Freshness is a ranking signal but not highly sensitive.
Click Data: Google uses click and Chrome data, impacting rankings significantly.
UGC Signals: User-generated content is heavily weighted. Sites like Reddit benefit hugely.
Entity Building: Reinforce your site’s entities to improve rankings.

Monitor Link Quality: Focus on high-quality links and remove toxic ones.
Update Content Regularly: Fresh content is a ranking factor, though not highly sensitive.
Strengthen Entities: Build and reinforce your site’s entities for better SEO.
Optimize Anchor Text: Pay attention to anchor text and its context in your link building.

Google also confirmed that backlinks, or internal links, from older, high-traffic pages are highly valuable.

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