eCommerce SEO Goes Bottoms Up?!

In the ever-evolving world of eCommerce, staying ahead of the curve is crucial.

That's why we’re sharing a game-changing strategy that focuses on the most essential money-maker when it comes to creating content: SEO.

Introducing the "Bottoms Up" Approach to SEO

What is the "Bottoms Up" Approach?

Traditional SEO strategies often start with top-funnel keywords and work their way down.

However, the "Bottoms Up" approach flips this on its head.

We start with bottom-funnel (BOFU) keywords and content that directly target consumers ready to purchase.

Why BOFU?

BOFU keywords are highly specific and have a higher conversion rate. They may not have the highest search volume, but they bring in users who are more likely to convert.

How to Implement the "Bottoms Up" Approach

Step 1: Identify BOFU Keywords and Content Ideas

Keyword research tools are great but are not the only place to find BOFU ideas.

Here's where you can look:

• Slack Groups: Join eCommerce-focused Slack channels to see what questions people are asking.
  

• Facebook Communities: Engage in discussions and note the problems people are trying to solve.
  

• Quora Threads: Look for questions related to your niche and see what people are asking.
  

• Subreddits: Reddit is a goldmine for niche-specific questions and discussions.

Step 2: Leverage Customer Interactions

Don't underestimate the power of direct customer interactions for insights:

• Sales Calls: Listen to the questions and objections raised during sales calls.
  

• Helpdesk Chats: Review customer service interactions to identify common issues or questions.

Step 3: Utilize Search Engine Tools

• People Also Ask: This Google feature can provide a wealth of BOFU keyword ideas.
  

• Google Autosuggest: Simply start typing a query related to your niche and see what Google suggests.

Step 4: Create High-Quality Content

Once you've identified your BOFU keywords, the next step is to create content that addresses these specific queries and needs.

Step 5: Optimize and Monitor

After publishing, continually optimize your content based on performance metrics and customer feedback.

Wishing you eCommerce success,

Patrick from SERPpro

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