Is buying backlinks worth it? We spent millions to find out...

Navigating the world of SEO can be complex, especially when it comes to the topic of buying backlinks.

1. Understanding Google's Stance on Buying Backlinks

Why Google Dislikes It: Buying backlinks goes against Google's Webmaster Guidelines.

The main issue is not the practice itself, but the potential to manipulate rankings.

Risk of Penalties: While buying backlinks can lead to penalties, the risk is minimal if you're careful about not leaving any obvious footprints.

2. The Business of Backlink Buying

Market Insight: Thousands search monthly for terms like "buy backlinks," indicating a significant sub-market in SEO.

My Experience: Having sold over millions worth of backlinks, I've seen firsthand how common this practice is.

3. Why Backlinks Matter

SEO Impact: Backlinko's study of 11.8 million Google search results confirms the strong correlation between a site's link authority and its search engine rankings.

4. Methods to Buy Backlinks

Through Vendors: Saves time but may be less profitable.

Going Direct: More profitable, but requires time to build internal systems.

Acquiring Domains: Most profitable. Acquire domains with existing high-quality link profiles.

5. Types of Backlinks to Avoid

Avoid do-follow blog comments, generic directory links, spammy donation links, article directory links, Web 2.0 links, public blog networks, and fake .edu or .gov backlinks.

6. Safe Practices for Buying Backlinks

Select a Target: Choose a keyword or page you want to rank.

Budgeting: Determine how much you're willing to invest.

Link Gap Analysis: Examine the number and quality of backlinks your competitors have.

Finding Opportunities: Look for relevant backlink opportunities, considering geographical relevance if necessary.

Anchor Text Strategy: Analyze competitor's anchor text and strategize accordingly.

We’ve personally spent millions of backlinks for clients on SERPpro in the past 10+ years.

Can you rank without backlinks for commercial keywords that actually make you money?

More often, you can’t.

Because even if a page of a site doesn’t have backlinks, the root domain does.

Think Authority sites…

Happy Linkbuilding.

Patrick from SERPpro

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