1.8M Pages Analyzed: The Surprising Factor Behind Post-Update Winners

Author

Patrick from SERPpro
September 06, 2024

Today, I’m here to share some crucial SEO insights that could reshape your digital strategy beyond 2024.

Google's Latest Curveball: The Helpful Content Update

In March 2024, Google rolled out a major update called the Helpful Content Update.

This update aims to reward websites with high-quality, people-first content while penalizing those with unhelpful or low-quality information.

But here's where it gets interesting...

The Brand Authority Revelation

A groundbreaking study by marketer Tom Capper, analyzing 1.8 million pages, uncovered a game-changing insight:

Websites with stronger brands performed significantly better after the update.

Here's the kicker:

  1. Sites that lost rankings had a 2:1 ratio of Domain Authority (DA) to Brand Authority (BA).

  2. Winners maintained a balanced 1.4 ratio.

  3. This pattern held true even for top-ranked sites.

What does this mean for you?

Google is now placing more weight on brand strength, favoring sites that are popular and trusted, not just those with strong link profiles.

Introducing Our Game-Changing Digital PR Linkbuilding Service

In light of these findings, we're thrilled to announce our new Digital PR linkbuilding service. Here's why it's crucial for your success:

  1. Earned, Not Bought: We secure backlinks that are genuinely earned, not purchased directly from sites.

  2. Brand Authority Boost: Get featured on top-tier news outlets, dramatically increasing your brand's visibility and authority.

  3. Social Proof: Build credibility through associations with respected publications.

  4. Balanced Growth: Improve both your Domain Authority and Brand Authority for optimal SEO performance.

Why Every Serious Digital Brand Needs This

I strongly advise every ambitious digital brand to establish a foundation of these authority links before focusing on guest posts and link insertions for inner pages.

It's the secret sauce to sustainable, algorithm-proof growth.

Ready to futureproof your SEO strategy?

Don't let your competitors outshine you in the new era of SEO. Act now, and let's elevate your brand together.

Best regards,

Patrick from SERPpro

P.S. I’ve shared some of our recent PR publications here.